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About Us


Doni Pinkney is the owner and sole operator of The Pink Luxe: an online boutique that offers chic women’s apparel at affordable prices based in Maryland. Doni grew up in the DMV and is a proud alumnus of Howard University (B.A.) and University of Maryland University College (M.B.A). Doni has worked in federal real estate development for over 10 years.

Doni exemplifies the meaning of “boss mom”. As a real estate professional by day, she is a full-time mother and CEO by night, by raising her daughter and slaying outfits.

The Pink Luxe was created from Doni’s love of shopping and exceptional attention to detail to curate stylish fashion looks. Doni’s motivation for The Pink Luxe is fueled by her passion to help women look and feel their best.